Wherever you look, you see people on the phone. In fact, you might actually be on your phone reading this article; so take a moment to look up from your phone and notice the people around you. Most of them might be either talking on a call, playing a game or (more often than not) surfing social media.
This simple action tells us just how important social media marketing is, in contrast of just traditional marketing. But how do you create a spotlight on your content (that will in turn boost your conversion) in the sea of content that people are putting out on a daily basis? How do you get seen in a sea of people? Simple, you wear something bright, right?
You wear something bright AND different.
The same applies to social media when it comes to social media marketing and conversion using the same. People will attract towards your content if you are creative, different and out of the ordinary.
But how to be different on social media? That’s the question we will be tackling today with these three awesome and simple social media marketing tactics that will help you boost your conversion.
1.Targeting the right audience
It is extremely important for a business owner to define his or her target audience as specifically as possible. This is one of the most important and primary steps that need to be attended fairly often even after you have started social selling so that you always know what works for conversion for you and what doesn’t. Unless you have figured out what your potential conversion looks like, lives like or likes to do on the internet, having a social media marketing strategy would be much like shooting in the dark, hoping it hits the target. This is a waste of time, money and gives less than satisfactory conversions.
2. A full proof social media strategy
It is important to devise a social media marketing strategy around various factors such as competitors, the market, your target audience, time zones as well as creating and curating content that your audience will find most value in. It doesn’t matter what your profile picture is or how many likes you have on your pages. What will truly tell you that your social media marketing strategy is working is the ratio of engagement. A ratio of engagement means the amount of likes, comments or engagement on your posts in proportion to the number of likes or followers for your page. This is the only way to know whether your followers are organic and interested in your content and will be actual conversions over a period of time. If not, then you’re simply wasting your time with them.
Last but not the least, you need to be consistent with your social media work to have an upward conversion graph. You cannot post 10 posts a day and not post a single one for the next week. In fact, you need to make sure you don’t miss out on a single day of posting as it can affect your engagement ratio for the next posts drastically. Make a social media marketing calendar, use tools like Hootsuite, Buffer, etc to automate and schedule uploads and put in some real time for it.
We hope this post helped you in not only boosting conversion but also engagement on your social selling profiles. Happy Social Selling!